PINC 11: UNTAMED IMAGINATION
CONFERENCE OPENER – 2025
THE
BRIEF
To create a distinctive visual brand system and conference opener for PINC, an immersive one-day experience dedicated to inspiring learning, creativity, and community.
DETAILS
Client PINC Conference
Software After Effects, Procreate Dreams
Duration 02:07
Type 2D, cel
OUR
GOAL
Celebrating 11 years of PINC, what is it like to create in the 11th hour?
To welcome attendees, establish the event’s purpose and theme, and set an energetic, engaging tone for what’s ahead. Our goal was to unite the audience around a shared experience, spark interest, and prepare everyone for meaningful participation throughout the conference.
CONCEPT
DIRECTIONS
SELECTED DIRECTION
01. UNTAMED IMAGINATION
An explosion of ideas, sketches, and images that captures the energy of ideating. Visual chaos mirrors the curiosity that unifies PINC’s audience, a shared celebration of imagination and innovation.
02. SYNERGY
PINC is synergetic, where the interaction and collaboration of two or more people creates a result greater than the sum of their parts. One (I) idea shared between two people (I,I) fosters the spread of diverse ideas.
02. THE 11TH HOUR
The 11th hour is when we often construct our wildest ideas. This concept uses unlikely parts to construct new objects/ideas in unexpected ways, representing how limited time helps us create.
STYLEFRAMES
MY PART
PROCESS
PLAYIING
PICASSO
Early on in our development, we brought out the brushes, pens, pencils and markers and truly embodied the art student in us.This early exploration of different shapes and scribbles really helped guide our design choices in a way that felt authentic, tactile and handmade, as well as what specific type of mark making we were looking for.
EARLY
EXPLORA
TIONS
We explored the Grease Pencil in Blender and procedural brush techniques in After Effects. I landed on this exploration that I was pretty satisfied with. Just a couple precomps, displacement map over displacement map over displacement map, and boom!
RESEARCH!
Kiu and I headed to the library in the search for some inspiration. Luckily, there is an entire section dedicated to the most charming children's books! This helped us find the right tone for the narration, the whimsical elements and the right balance between reality and imagination.
LETTING
LOOSE
There's a lot more to chaotic mark making that you'd think! We had to relax our hands and let go of the perfectionist self.Often times, I found that holding my pen like this would help. I also got into the habit of not thinking, just intuitively
TEXTURING &
ANIMATION
We found that the best way to achieve the look and feel we were looking for was through authentic, unadulterated cel animation on Procreate Dreams. There's just something about frame-by frame animation that interpolated keyframes can't recreate!
POSTCARDS!
Every year, PINC gives its attendees a little gift to take home. This year, we came up with the idea of making postcards that are prestamped for people to send out during the conference. A little message, a drawing, anything!
A great way to get the word out around the country and the world about Sarasota's PINC Conference, and a beautiful way to say "I'm thinking of you"!
MY ROUGHS
PRINT DELIVERABLES
MADE BY BELLA & LORENZO
AT THE
EVENT!
CREDITS
