FUTUREPROOF 2026: IN THE FOLD
software
year
type
2025
2D, 3D
After Effects, Cinema4D
duration
0:50
the brief
We were challenged to create a new branding and conference opener for the FutureProof 2026 Conference. The client wanted something new and refreshing, different from the past years. With explosive type, dynamic animation, and collective chants, this conference opener visualizes how it feels to be a part of something bigger than yourself.

check out her work,
she's amazing!
Created by, Brianna Haggerty, Lucia Alonso
Sound Design, Brianna Haggerty
credits
The moment you begin animating, no matter how much skill or experience, you are inevitably brought into the fold of all animators before and after you.
Huge thanks to Christian Huthmacher for helping us out with the shoot!
animatic
It's fun to compare the final product to the animatic. Sometimes, it's super close to your vision and other times, it turns out quite different. It was definitely a lot of trial and error, but I hope you can see a lot of similarities between what we planned to do and what we ended up doing.
This project taught us a lot of things, amongst them, to be brave. We were afraid that this would be too much of an unconventional direction for a conference opener, we were afraid that we wouldn't know how to make the call outs and fortune tellers work.
That's why it's so important to work with people you trust. There were times where we didn't understand each other's vision, but we ultimately trusted each other's taste and gut.
let us break it down for ya'
We gave a lot of thought to the meaning and purpose of each shot in this conference opener.
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The meaning of fortune tellers
The last sequence of all the speakers before (celebrating them all, as the motion heroes they are)
The tunnel
The carving out of the paper
Getting to that first fold
Psychadelich like sequence of big amounts of folding
The call-outs (community)
The sections of FU TURE PROOF
A big ending (bold and proud, feels grand, like you're part of the fold now) we wanted to leave the audience inspired, with a sense of pride and make them feel like they're part of something bigger than themselves
Glyphs
The different folds talking to you (the industry wisdom)
DIfferent frame rates (not everything is smooth in your career!)
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show all the rigs and show how you did the green screen in Nuke!
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references
SESAME STREET (yes, we're serious)
ODDFELLOWS BRANDING
merch & branding
Bri came up with with this amazing and interactive idea for the attendees at FutureProof! It's called the "infinite flipper". It's a type of origami fold that looks to be infinitely foldable. She thought this would be a great idea for the conference schedule, and even a great activity to do at the conference kick off! Everyone would learn how to fold their infinite flipper :)
references
Great advice from Ed!
process
We used both Miro and Discord to make ideation between two people a little easier.
styleguide
some design iterations
